NSF Exclusive Three-Part Series:
Serving up Food Safety Excellence,
the Vital Ingredients for Consumer Trust.
How to use food safety to build brand trust: Insights from 4,000 consumers
No one can afford to compromise on food safety, especially in a post-pandemic landscape, where businesses and consumers alike have begun to scrutinize hygiene practices more carefully. How should businesses respond? We surveyed more than 4,000 consumers to better understand their attitudes towards food safety, and the factors that drive their behavior.
Our three-part series explores the vital role that food safety plays in building consumer trust.
- Part One: Spotlight on Food Safety and Sustainability
Changing consumer motivations when eating out, ordering food online or on the go – food safety in context
- Part Two: Consumer Scrutiny Over Food Safety
What evidence do consumers look for and where do they expect to see food safety credentials
- Part Three: Food Safety Checklist
Your food safety checklist for what makes a good food safety and hygiene program, and how marketing can support when looking to build consumer trust
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