The Future of Conscious Beauty and Personal Care
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As the wellness economy continues to grow, so does greenwashing and consumer skepticism around health claims. To better understand consumer behaviors in the conscious beauty and personal care industries, NSF, a leading global public health and safety organization, surveyed consumers in North America. This report spotlights consumer attitudes when purchasing conscious beauty and personal care products, outlining the survey’s key findings and their impacts on manufacturers.
This whitepaper covers:
- Consumer priorities
- Key takeaways
- Industry solutions
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Organic Personal Care and Cosmetic Product Certification
NSF offers certification to the only American national standard that defines labeling and marketing requirements for organic personal care products, NSF/ANSI 305. The standard applies to products intended for external use on any part of the body, such as cosmetics, oral care products, moisturizers, lotions, soaps, shower gels, and bath beads.
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